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S.C. Johnson/DraftFCB: How to Lose a Giant Account in 20 Weeks
By:
More from Markets - CBS News
Posted on December 23, 2010 at 14:23 PM EST
S.C. Johnson putting all its advertising up for bid at once is seismic. It's as if the Rolling Stones said, "We're holding auditions to replace Mick Jagger."
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