First it was distribution. Then it was monetization. The next generation of Web entrepreneurs' make-or-break challenge will be localization and a big part of that is language. The Web is so powerful today and the valuations are so high, because it is a billion-person-audience and growing. But more of them speak Chinese than English, and critical masses are developing around Spanish, Portuguese, Russian, Bahasa Indonesian and other languages. The problem will only get worse as opportunity on the Web grows. Good translation can be incredibly expensive and just slapping Google translate on content isn't going to be the answer. ViKi has an interesting, open-source-like solution for video, that could have implications for other kinds of content online too.