While Organic Soul encourages its users to pursue a more eco-conscious lifestyle, the website follows its own advice and operates off solar and wind hosting. Organic Soul, by technical terms, is 100 percent carbon neutral. In their view, running a business or providing a service, even if it is for a good cause, does not make a company or website exempt from following ethical guidelines. That said, Organic Soul supports corporate social responsibility, public awareness of business practices, and the Triple Bottom Line (people, planet, profit).
The background of Organic Soul is an interesting one. Founded by Jameson Morris, a 22-year-old musician and web designer with a passion for natural and holistic living, the blog was destined to adopt a vision and following unlike any other environmentally focused website. Today, Organic Soul enjoys a fan base rich with diversity. Having over 11,500 followers (likes) on Facebook within the first four months of development, Organic Soul looks to the future with promise and confidence.