he IHAF Awards recognize creative excellence among in-house creative services agencies. Industry veterans judged entries to the 2010 IHAF Awards strictly on the basis of creativity and decided placement through use of a point system. Each category within the competition named three winners: Gold, Silver and Honorable Mention. These Silver Awards are the first wins of this magnitude for the Boca Raton based vacation-club company.
"Bluegreen Corporation and the Bluegreen Creative Group are honored to receive these awards," says Ahmad Wardak, Senior Vice President of Corporate Marketing at Bluegreen Corporation. "Each of these awards reflects the hard work and vision of the Bluegreen Creative Group and the company as a whole, and we certainly look forward to continued success in the future."
Colorful Places Magazine (CP) Issue 1 of 2009 received IHAF recognition in the Publication Design category. Established in 2007 as Lifestyles Magazine, then completely redesigned in 2007, Colorful Places is a full-color promotional magazine exclusively for Bluegreen owners. Each year's three issues focus on all of the resorts, vacation experiences and destinations offered by Bluegreen.
Colorfulplaces.com also took Silver in the Electronic/Interactive Media category, beating insurance giant Prudential Advertising, among others. This website was launched in March of 2010 for Bluegreen owners and non-owners alike. Similar to its print counterpart, colorfulplaces.com offers a multitude of travel resources including comprehensive travel and destination guides, fresh content and vacation articles that are updated daily, reviews and testimonials, photos and videos, plus detailed resort information regarding the entire portfolio of Bluegreen resorts. Users can quickly and easily research their favorite destinations, resorts and attractions while leaving comments, reviews and recommendations for other readers. In addition, content is updated daily in the form of informative articles, vacation stories and more.
Ever focused on improving both the magazine and the website, Bluegreen's VP of Creative Marketing Izzy Pycher says he's determined to impress the IHAF judges even more next year.
"Winning these prestigious awards is an honor to the creative marketing department here at Bluegreen," Pycher said. "Our goal next year is to take our products to the next level and hopefully bring home the Gold."
ABOUT BLUEGREEN CORPORATION Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation (NYSE:BXG) is the leader in providing Colorful Places to Live and Play through its vacation ownership resort and residential real estate business segments. Our more than 3,500 employees are passionate about delivering extraordinary experiences for our owners, travelers and business partners. Since 1996, Bluegreen has managed, marketed and sold a flexible, real estate-based vacation ownership plan with more than 222,600 owners, over 54 owned or managed resorts, and access to more than 4,000 resorts worldwide. Since 1985, Bluegreen Communities has developed master-planned residential and golf communities primarily in the southern and southeastern U.S., and has sold over 55,000 home sites. We also offer a portfolio of comprehensive, turnkey, fee-for-service resort management, financial services, customer generation and sales solutions to third-party developers and lenders.
For more information, visit Bluegreencorp.com or our travel portal Colorfulplaces.com. See what Bluegreen owners are saying on Facebook or follow us on Twitter.
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