Survey Says… Gilt City Is Still A Work In Progress
Since its launch earlier this year, Gilt City has been a somewhat reluctant competitor to daily deal juggernaut Groupon . Although their business models overlap— with both offering local deals for a limited time— Gilt says it purposefully goes after a different demographic. In line with Gilt's larger mission to cater to a luxury lifestyle, City was designed to target a more high-end clientele, versus, Groupon which has more of a mass market appeal. But that line of demarcation hasn't been as cut and dry. In a recent survey of Gilt City consumers, Gilt came to four basic conclusions, which they exclusively first shared with TechCrunch.
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