Twitter’s In-Stream Targeted Tweet Ads Begin Today In HootSuite
Twitter is feeling the need. The need to monetize. As such, today the service is going to begin testing in-stream ads through popular third-party client HootSuite, AdAge first reported and Twitter has since confirmed. So what does this mean? Unlike Twitter's previous experiments with advertising (through their Promoted Suite products), these new ads will be the first that appear in-stream regardless of what a user is doing. Previously, with Promoted Tweets, for example, they showed up pinned to the top of the stream only when a user did a search. This new way of advertising will have tweets from the likes of Virgin, Starbucks, Red Bull and others in a user's regular stream of tweets.