November 01, 2010 at 12:56 PM EDT
Artfest International, Inc. Acquires a Football League and Increases Its Presence at the Stadiums by Over 200%; "Football in 3D"

DALLAS, TX -- (Marketwire) -- 11/01/10 -- Artfest International, Inc. (OTCBB: ARTS) is pleased to announce that the Company has acquired UWFL (United Women's Football League), a division of AIFC, Inc.

UWFL was created for the purpose of unification of American football. This league was assembled from the best women's football teams in North America. These teams have been in existence for the past ten years and all of them represent championship winners in their respective leagues. The season starts in April 2011, with a championship game to be played on July 30th, 2011 in Arlington, Texas. The games will be televised both through national and international television, satellite, cable and IPTV distribution channels. The league is composed of 12 current champions, 4 to 6 new franchises, and over 48 tier one and tier two national teams. The pre-season television roll out will begin in January 2011 on major networks and will continue with 8 live televised games per weekend in April through July 2011. The content will feature documentaries and interviews featuring all the current teams, their history and statistics. Each team will feature their own "behind the scenes reality show," and will participate with a UWFL Fantasy Football League. The league will also produce a "Pro Bowl," as well as compete in the International "American Football" Championship held in Europe.

"We are extremely excited to add this significant asset to our company. Artfest has sponsored and produced several games this past season, which enabled us to get distribution and funding commitments for the league. This will enhance our position with other pro sports teams and leagues. CSD sports will produce and fulfill all the merchandise for the league and will continue with its "Game Day Worn" collectables and memorabilia program for the UWFL," stated Scott Tassan, Artfest VP of Productions.

Artfest will utilize its new acquisition, Pat Summerall Productions, to exclusively produce and develop the shows, weekly broadcasts and commentaries. The games will feature some of the best commentators, analyst and pro football players both current and past. All of the half time shows will be exclusively produced by Artchannel TV, and will feature some of the world's greatest artists and performers. Artfest will use its 3D E-Cine technology to shoot, produce and broadcast the games in 3D High Def. The 3D process, will simultaneously broadcast regular HDTV signal for use on non 3D Networks.

"Edward and our team have shot in 3D for the past 20 years, with some of the greatest artists and productions in the world, from Rockolla in 3D for Coca-Cola to KISS psycho circus 3D world tour; we have wowed the world and its audience. Now, we get to broadcast a first ever 3D American Football season, with sponsors and commercials and live 'in your face 3D,'" stated Angie Tassan, Artfest CMO.

Artfest and UWFL will be launching a new marketing campaign for the fall television and April football season. Bringing forth to the public the growth and expansion of UWFL, Artfest International Inc., and its subsidiaries: Pat Summerall Productions, Starfest Direct, Inc., Artchannel Television, and Starfest Technologies.

"I'm excited to expand our involvement with the women's Football league, UWFL. Art Channel and Pat Summerall production division, www.ArtChannel.tv, have already shot the games and produced a pilot for the league, as well as funded the Team USA's visit to compete in Europe this year. I'm honored that the Team USA has won the gold and that our production group along with UWFL are uniting the professional women's football. We have already built a set in our studio, and are anticipating to: "Make history with Pat Summerall!" stated William Strother, VP of Production, Artchannel TV.

"Our company is ready to expand into new territories and optimize all of our current acquisitions. UWFL will tremendously increase our revenues and CSD's position in the world of professional sports leagues and teams. We anticipate doubling our revenues for CSD with this new league, and we feel that we can attract more members to our Starfest Direct. With millions of television viewers we will expand our audiences and increase the awareness for our Starfest Technologies, Starfest Direct marketing and "monetize" the fan base of athletes and celebrities. Content in 3D, has opened more distribution for us since more and more Television Networks now own sister 3D channels. The response for our content and concept has been great. We expect to hit over 80 plus million homes just for the first year, with a $25 to $30 million forecast in Television revenues in the first year alone. Therefore, by increasing the awareness, audience and increasing true revenues, we will increase shareholders values and price per share," stated Edward Vakser, CEO.

Artfest recently announced that its wholly owned subsidiary, Art Channel TV, has moved its production, master control and broadcast operations to Starfest Maximedia Studios. ArtChannel will be producing Pat Summerall productions and the league game broadcast from the new building. Starfest Maximedia is one of the leading television and recording production facilities in the Dallas area. Art Channel TV will now be operating out of a 33,000 square foot facility, which will help meet the future demands. The Company plans to produce various projects such as: "Making History with Pat Summerall," UWFL games and documentaries, "Thomas Kinkade 's Impressions of Israel Collection" and "Rhupert TV." Maximedia Studios has an impressive list of clients from Randy Jackson and "American Idol" to Jonas Brothers and Mariah Carey, Kenny Chesney, Shakira, and Sister Hazel.

For more information, please call: 877- 278-6672 or 480-326-8577

Artfest International, Inc.

Artfest International, Inc. is a technology and Network Marketing Company that brings together sports enthusiasts, celebrities, artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. (www.artchannel.tv), and Starfest Direct, Inc. (www.Starfestdirect.com), offering the most exciting product and rewards program in the history of direct sales marketing.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

For More Information Contact:
Public Relations
(480) 326-8577
(877) 278-6672

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