A massage therapist that wants to expand their business can also use promotional methods such as writing an article for the local newspaper, giving away free massage sessions at local raffles and exchanging flyers with a yoga studio. Instead of using a key chain or promotional tool that is not relevant to one's business, using a related item for reducing body tension is ideal as a free gift. This can also attract the attention of people who want to get a massage but don't want to spend the money until they know exactly what they are getting first. Giving potential customers a taste of the product or service a business offers can be extremely effective in growing a business that is just starting off. .
This marketing tactic has been proven time and time again to be successful if carried out correctly. It is important for a business, whether a doctor's office or a chain of fast food restaurants, to remember that giving away free things to reach potential customers is one of the best forms of advertising. Just about any business can use that to bring in new customers or keep ones that are currently purchasing the goods or services offered. Booklets are a very useful tool that can bring great success to any business, helping it to grow and prosper.
The "How to Stay Balanced" booklet is an inexpensive way for massage therapists to provide value and build client loyalty. Educational booklets are kept as resources and not thrown out the way that pens and many promotional items are treated. At http://www.outside-the-box.net you can learn about ways to use an educational stress reduction booklet to reach out to past, present and future customers in a non-aggressive manner.