NutriPure Beverages, Inc. (NBVG) announced today that it has formed a strategic alliance with Sun West Bottlers to begin the initial production of NutriPure's Nu2O bottled water products. This strategic alliance is independent of the offer NutriPure made last week to acquire all of Sun West's business assets, which remains under review by Sun West management, and is also separate from and in addition to the continued due diligence that NutriPure is conducting regarding another potential bottling plant acquisition on the East Coast.
NutriPure will immediately begin designing and installing its specialized equipment for the Nu2O bottled water line, some of which is already at the Sun West facility in Phoenix, Arizona. Sun West currently manufactures ultra purified custom labeled water products for hundreds of businesses in the Southwest and has sufficient expandable capacity to service large portions of the Western U.S. Photos and video of the Sun West facilities and equipment are available now at http://www.sunwestbottlers.com.
Steve Nickolas, CEO of NutriPure's subsidiary XND Technologies, Inc., stated, "We are pleased that the initial production of our Nu2O bottled water products will take place at the Sun West facility. The location of this facility very near our Scottsdale headquarters will expedite the process and allow us to take advantage of the upcoming sales season that begins in January 2011. We expect the coming year to be a productive and exciting one for XND and NutriPure."
NBVG Key Points and Highlights
Research studies indicate that consumers are receptive to a new product similar to the perceived characteristics of Vitamin Water or Propel that do not have the added colors, calories, taste and preservatives of those two leading brands.
Recent surveys have indicated both an interest and a willingness by retailers to place the product on their store shelves, providing consumers with an alternative to the current enhanced beverage offerings.
The Nu0 concept takes full advantage of the consumers' transition to healthier beverages and an improved lifestyle.
Sales of enhanced waters have grown 48.1% in the past years, particularly from new introductions.
Nutrient-enhanced water is outpacing trends in all other nutrient-enhanced categories, and the trend is expected to continue strong!
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Forward-Looking Statement: This press release includes forward-looking statements within the meaning of the federal securities laws, commonly identified by such terms as believes, looking ahead, anticipates, estimates and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.