March 20, 2007 at 08:00 AM EDT
True Religion Apparel Store Opens Doors in Midwest

As part of the continued roll-out of its premium retail platform across the country, True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of its new branded store on Halsted Street in the popular, upscale Lincoln Park neighborhood of Chicago. The store will carry the entire True Religion line of clothing, including Mens, Womens, and Kids denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, knits, wovens, loungewear, footwear, headwear and outerwear.

The Chicago store arrives just in time for spring break with our newest offering of denim, sportswear and licensed trends for our customers who are looking for the latest fashions from True Religion, said Michael Buckley, president of True Religion Apparel, Inc. The six stores that are up and running are the perfect venue to showcase the entire True Religion collection of original and licensed products, and we are thrilled with the overwhelming demand our stores have produced.

True Religion Store Update

Thus far, True Religion owns and operates six branded retail locations in Manhattan Beach, CA; New York, NY; South Beach, FL; Desert Hills, CA (outlet); Los Angeles, CA (Robertson); and Chicago, IL. The company has signed lease agreements to open an additional six retail stores in 2007 in Short Hills, NJ; Atlanta, GA; Houston, TX; Woodbury Common, NY (outlet); Corte Madera, CA; and Valley Fair, CA.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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