Leading escorted tours operator Wendy Wu Tours is delighted to announce that it has been awarded Best Trade Campaign at the acclaimed 2010 TTG travel awards. The China and Indochina tours specialist beat off stiff competition for the accolade, for which other contenders included Attraction World, Bournemouth Airport, Gold Medal, Premier Holidays, and Superbreak Mini holidays.
The awards are organised by one of the UK’s leading travel trade magazines and are regarded by many as the pinnacle of the travel industry. The event took place at the Grosvenor House Hotel in central London and aims to praise and celebrate all that the industry has achieved in the past year.
Over the past year, Wendy Wu Tours has strived to significantly raise its profile and reinforce its commitment of continued support for its trade partners. In order to fulfill this ambition the China holidays specialist launched its highly innovative and successful Wendy Wu Tours ‘Takeaway’ campaign. The ‘Takeaway’ box contained a ‘Why Wendy Wu Tours’ booklet detailing its unique selling points and listing its key contact and support telephone numbers for agent partners. The box also included two fun items - a fortune cookie containing a web address for agents to log on a claim a prize and a package of Chinese flowering tea.
To ensure maximum benefit was gained from this unique venture, The Wu Crew (business development managers from Wendy Wu Tours) personally delivered ‘Takeaway’ boxes to over 1200 of its key travel agent partners across the UK. These personalised visits were completed within a month and the campaign was underpinned with an additional USP sheet and branded chopsticks in keeping with the overall theme.
Manuel Mascarenhas, managing director of Wendy Wu Tours, says "We are absolutely thrilled to have won such a prestigious award and to be recognised for our achievement by the industry’s leading trade newspaper. We feel that the Takeaway campaign largely contributed to raising awareness of our destinations, our brand and our product. We are extremely proud of the campaign which was warmly received by the high street and generated a 30% increase in business. After nearly a year it still remains a topic of conversation within the agent community."
Daniel Pearce, TTG’s editor, congratulated the winners at the end of event "In my first year as editor of TTG, I’m proud to be associated with each and every one of our winners and the myriad of successful individuals and inspirational stories behind them. I’d also like to thank our illustrious, independent team of judges from across the travel industry for helping us to make the big decisions and for helping us make the TTG travel awards the biggest and best accolades of the travel industry."