Following the emergence of serviced apartments in the USA, the Parker family were one of the first accommodation agencies in the UK to recognise the potential of this popular trend where guests could repose rather than simply stay, and launched Central London Apartments and Citybase Apartments respectively. Others, including Silverdoor, SACO and The Apartment Service, were also quick to jump on the bandwagon as the interest in serviced apartment steadily took off. With more and more people quickly appreciating the benefits of serviced apartments, Citybase Apartments alone has seen a 20,000% growth in visitor numbers to their website since going live in 2007; with customer usage now encompassing not only business trips, but increasingly city breaks and family breaks as well.
A further pivotal factor for serviced apartments’ increasing popularity over hotels is that they provide a warm and atmospheric home from home where guests can relax on the sofa, put the kettle on, prepare dinner, watch a favourite show or even load the washing machine should they so wish. And with the majority of properties featuring the standard facilities which one would find in a hotel, such as regular housekeeping, concierge services and a reception desk guests won’t miss out on a thing whilst staying in a serviced apartment. This has inspired a number of apartment providers to adopt the appellation of ‘apart-hotel’; making it crystal clear to those travellers who are still in the dark about the serviced apartment industry as to the very distinct facility being offered.
It was the businessman that discovered the appeal of the apartment first, enjoying the extra space to work as well as relax along with the opportunity to avoid the cramped elements of the faceless hotel room. When spending days at a time away from home at a conference or exhibition, it’s inevitable that one would quickly tire of eating out for every meal and sitting around generic hotel bars so it’s no surprise that the apartment concept proved so popular amongst the business community. But as many are now finding, apart-hotels are a perfect option for holidays and short breaks, especially when travelling with family or friends. As payment is per apartment, not per person, costs can simply be split between guests as appropriate, which makes it much cheaper than the hotel equivalent and an eminently affordable option in these financially constrained times. Equally important, with the lounge area and kitchen integral to an apartment, it feels like you have your very own city centre pad - perfect for your shopping weekend with the girls, birthday celebrations or short break away.
With so many tangible benefits in opting for a serviced apartment, this accommodation trend is definitely here to stay, but the question is; with more and more people choosing an apartment or aparthotel over a standard hotel, are you ready to take the plunge and experience the compelling advantages of a serviced apartment for yourself?
0845 226 9831