FUQI International Opens New Jewelry Showroom in Shenzhen and Participates 2010 Shen Zhen International Jewelry Fair

SHENZHEN, China, Sept. 15 /PRNewswire-Asia/ -- FUQI International, Inc. (Nasdaq: FUQI) today announced the grand opening ceremony of its newly expanded jewelry showroom in Shenzhen, China as well as its participation in the 2010 Shen Zhen International Jewelry Fair.

Special guests and major wholesale customers were invited to attend the ribbon cutting ceremony to commemorate the opening of its new showroom. In addition, the Company hosted a large booth at the trade fair to showcase featured costume designed jewelry pieces, most of which can be found in the Company's new showroom.

The new 10,000+ sq. ft showroom is approximately three times the size of the previous space. It features FUQI's latest jewelry designs, which includes several hundred newly designed products every month. The new showroom will carry a much wider selection of jewelry, including an expanded design collection of gold, platinum and studded jewelry products to fashionable, modern emerald, jade and diamond pieces.

Mr. Yu Kwai Chong, Chairman of FUQI International commented, "We are pleased with the opening of our new spacious showroom which houses a much larger jewelry product collection. We believe this new showroom will strengthen our image and enhance business opportunities with new and existing customers and solidify our leadership position in China's wholesale jewelry business. In our retail business, we plan to further expand our position in China's retail market by cultivating the FUQI and Temix brands. We currently have over 100 FUQI and Temix retail locations and believe there are additional opportunities to increase brand awareness and further penetrate China's retail jewelry business. We remain focused on our goal of becoming a major leading wholesale and retail jewelry provider in China.

"More information regarding the new showroom and the Company's participation at the Shen Zhen trade show can be found at http://irpage.net/fuqi3/eng/wholesale.html .

About FUQI International

Based in Shenzhen, China, FUQI International, Inc. is a leading designer, producer and seller of high quality precious metal jewelry in China. FUQI develops, promotes, manufactures and sells a broad range of products consisting of unique styles and designs made from gold and other precious metals such as platinum and Karat gold.

Safe Harbor Statement

This press release may include certain statements that are not descriptions of historical facts, but are forward-looking statements. Forward- looking statements can be identified by the use of forward-looking terminology such as "will" "believes", "expects" or similar expressions. These forward- looking statements may also include statements about our proposed discussions related to our business or growth strategy, which is subject to change. Such information is based upon expectations of our management that were reasonable when made but may prove to be incorrect. All of such assumptions are inherently subject to uncertainties and contingencies beyond our control and upon assumptions with respect to future business decisions, which are subject to change. We do not undertake to update the forward-looking statements contained in this press release. For a description of the risks and uncertainties that may cause actual results to differ from the forward-looking statements contained in this press release, see our most recent Annual Report filed with the Securities and Exchange Commission (SEC) on Form 10-K, and our subsequent SEC filings. Copies of filings made with the SEC are available through the SEC's electronic data gathering analysis retrieval system (EDGAR) at http://www.sec.gov .

SOURCE FUQI International, Inc.

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