AirBnB , a startup that provides a marketplace to connect travelers with people who have some room for accommodation to spare in cities, has seen considerable success (and drawn a little controversy as well) with its model. Today, we've come across a nifty startup called GetAround that has taken AirBnB's model and applied it to car rentals. The startup, which provides a social car sharing service, says that cars are driven only 8% of the time, while potential drivers have trouble finding short-term rentals at an affordable price on the fly. The platform seems fairly simple. Owners can post their cars on the site that are available for rental. Those interested in rentals can search for rentals in their neighborhood or near an address for a fixed time. Once users find a car that meets their requirements, they can arrange a key-swap with the car owner.