September 14, 2010 at 11:35 AM EDT
MaxPoint Interactive Raises $3 Million To Help Advertisers “Pinpoint” Customers
Founded back in 2007 by former PayPal, eBay, Luminex and Tesla Motors execs, MaxPoint Interactive this morning announced that it has secured its very first institutional round of $3 million in funding from Trinity Ventures . MaxPoint offers advertisers proprietary targeting technology that allows its clients to "pinpoint" prospects up to neighborhood level, in a bid to increase in-store sales for brands across a variety of sectors
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