Trying to Be Something You’re Not: Works for Drag Queens, not for Google
Contrary to popular opinion, the reason Yahoo’s metrics have been stagnant and its stock has lost half its value in the last two-and-a-half years isn’t because Google did search better than Yahoo. It’s because Yahoo turned its back on what it did well: Building the first online mass media content superstore. In doing so, it let the younger, sexier, faster-growing Google define what Yahoo wasn’t . It’s precisely the mistake that Jeff Bezos and Amazon didn’t make when eBay was the ecommerce, monkeys-could-run-this-train darling. Yahoo was never going to win at search, just like Amazon never would have won at auctions. It wasn’t in the company’s DNA. Which brings us to the point of this post: Google needs to stop trying to be Facebook and focus on extending and investing in what makes Google successful: The Algorithm.