Google Breathes A Sigh Of Relief After Reading Apple’s New Developer Agreement
This morning's somewhat vague statement by Apple on updates to it's developer agreement brought a flurry of questions. Did Apple just allow Flash-powered Apps into the App ecosystem? Will third-party anlaytics companies like Flurry still be blocked? And one important question—did Apple rescind its terms that effectively prevented ad networks that are owned by a device or OS manufacturer (ie Google's AdMob) from serving ads on iOS devices? According to MediaMemo, it looks like Apple did, in fact change its terms to include non-independent ad networks, such as AdMob, in being able to serve ads on iPhones and iPads. And Google has just released a statement on its Mobile Ads Blog addressing Apple's apparent inclusion of AdMob: "Apple’s new terms will keep in-app advertising on the iPhone open to many different mobile ad competitors and enable advertising solutions that operate across a wide range of platforms."