September 09, 2010 at 00:19 AM EDT
When Does A Company Deserve A Fresh Ethical Start?
Zynga has been taking it on the chin from the SF Weekly the last few weeks. First there was a four part series about some stickers that Zynga's ad agency put on the streets of San Francisco - lame but not exactly Third Reicht territory. But the last two days the newspaper has focused on Zynga's penchant for stealing game ideas from other companies. FarmVille, FishVille, PetVille, Café World, and Mafia Wars were all copies of other company's games. That warranted a cover story . The SFWeekly even gave this copying thing a name - Farmvillians. Which is kinda catchy, although it's no Scamville if you ask me. Scamville was major league evil. Copying business ideas is just being part of Silicon Valley. All this got me thinking about the quote "Behind every great fortune there is a crime" and the tendency of some people to go legit just as soon as they've won the game. Then they hope that they can wipe the slate clean and be accepted in the better parts of society.
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