John Seely Brown and John Hagel are two of the most respected technology and business thinkers in Silicon Valley. Seely Brown is best known as the long time Chief Scientist at Xerox Parc, while Hagel is the author of a number of influential business articles and books including Net Worth. The great change in contemporary economic life - what Seely Brown and Hagel call the “big shift” – is between the old centralized command-and-control industrial economy and today’s democratized edge economy. Sometimes sounding more like Marxist revolutionaries than Deloitte consultants, Seely Brown and Hagel see the pull economy as fundamentally changing every aspect of 21st century life – from business to education to politics to social activity.