Rocky Brands Reports Second Quarter Revenues and Earnings

Rocky Brands, Inc. (Nasdaq: RCKY) today announced financial results for the second quarter and six month period ended June 30, 2006.

For the three months ended June 30, 2006, net sales decreased 12.5% to $57.3 million compared to $65.5 million for the corresponding period a year ago. It is important to note that the second quarter of 2005 included approximately $5.8 million of footwear sales to the military compared to zero footwear sales to the military in the second quarter of 2006.

The Company reported a net loss of $0.2 million, or ($0.04) per diluted share versus net income of $2.8 million, or $0.50 per diluted share a year ago. The net loss for the second quarter includes approximately $0.1 million, or $0.02 per diluted share, in stock compensation expense required by current accounting standards compared with no stock compensation expense in the second quarter of 2005. The second quarter net loss also included a one time charge of approximately $0.4 million, or $0.05 per diluted share after tax, due to the refinancing of the Company's January 2005 $30 term million term loan and the required write off of prepaid financing charges incurred in the January 2005 financing. The Company reported the refinancing of the term loan with American Capital Strategies and GMAC Commercial Finance in a Current Report on Form 8-K, which was filed with the Securities and Exchange Commission on July 5, 2006.

Mike Brooks, Chairman and Chief Executive Officer of Rocky Brands, stated "Our second quarter results were disappointing, particularly the performance of our outdoor footwear and apparel. While we have reduced our outlook for this business, we continue to believe it can be a meaningful contributor to our future and we are exploring ways to reverse the current trends of this category. Importantly, our work and western footwear continues to benefit from the cross-selling opportunities created by the integration of our sales forces and we are focused on further leveraging all of our retail relationships going forward."

Second Quarter Results

Net sales for the second quarter decreased 12.5% to $57.3 million compared to $65.5 million a year ago. The decrease in sales is primarily attributable to weaker than expected results in outdoor footwear and apparel, and a decline in footwear sales to the military, which were zero in the second quarter compared to $5.8 million in the second quarter of 2005.

Gross profit in the second quarter of 2006 was $24.1 million, or 42.0% of sales, compared to $25.7 million or 39.3% of sales, for the same period last year. The 270 basis point increase in gross margin was primarily due to the decrease in shipments to the U.S. military in the second quarter of 2006 compared to the second quarter of 2005. Military boots are sold at lower gross margins than branded products.

Selling, general and administrative (SG&A) expenses were $21.5 million, or 37.4% of sales for the second quarter of 2006 compared to $19.5 million, or 29.7% of sales, a year ago. The increase was primarily a result of increases in heath care costs, trade show expenses and professional fees.

The Company reported income from operations of $2.6 million or 4.6% of net sales, compared to income from operations of $6.2 million or 9.5% of net sales in the prior year.

Funded Debt and Interest Expense

The Company's funded debt at June 30, 2006 was $109.7 million versus $110.7 million at June 30, 2005. Interest expense increased to $3.0 million for the second quarter of 2006, versus $2.1 million for same period last year, primarily due to higher interest rates than a year ago. Excluding the aforementioned non-recurring charge of $0.4 million, interest expense would have been $2.6 million for the second quarter of 2006.


Inventory increased to $94.3 million at June 30, 2006 compared with $85.4 million on the same date a year ago, primarily to support growth in the Company's western and work footwear segments.


Based on second quarter results and current business trends, Rocky brands now anticipates net sales to be approximately $265 million for the year ended December 31, 2006. If the Company achieves net sales of at least $265 million for fiscal 2006, then net earnings are anticipated to be approximately $1.25 per diluted share for the year ended December 31, 2006, including a non-cash charge of approximately $0.07 per share related to stock options expensing. This compares to the Company's previous guidance of net sales between $287 million to $292 million and diluted earnings per share in the range of $2.28 to $2.38.

Mr. Brooks concluded, "We remain confident about the vitality of our entire portfolio of brands, including the recent additions of Zumfoot and Michelin which will further diversify our operations and provide us entree into new markets and broader channels of distribution. With that said, given the current challenges in our outdoor business, coupled with the difficult economic environment, we believe it is prudent to take a more cautious approach to our outlook for the second half of fiscal 2006. Our entire team is dedicated to taking the necessary steps to improve our outdoor business and we are committed to capitalizing on the many long-term growth prospects we believe exist for our Company."

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Dickies(R), Zumfoot(R) and Michelin(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding expected net sales and expected earnings per share (paragraph 11) and the outlook for the second half of fiscal 2006 (paragraph 12). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2005 (filed March 16, 2006) and quarterly report on Form 10-Q for the quarter ended March 31, 2006 (filed May 10, 2006). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation, that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

                  Rocky Brands, Inc. and Subsidiaries
                 Condensed Consolidated Balance Sheets

                            June 30, 2006  December 31,  June 30, 2005
                              Unaudited       2005         Unaudited
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