CBS Corporation (NYSE:CBS.A)(NYSE:CBS) and The Electric Sheep Company have announced a strategic partnership to realize the potential of virtual worlds as a new way to interact with audiences, create communities and build new advertising channels. The Electric Sheep Company will work with CBS to create infrastructure and tools that enable its clients across all industries to optimize their investment in virtual worlds.
As part of the partnership, CBS Corporation participated in The Electric Sheep Company’s latest financing which raised more than $7 million from existing investors including Gladwyne Partners.
"As many top brands are already discovering, virtual worlds present an enormous opportunity to build communities and create new advertising opportunities," said Sibley Verbeck, CEO, The Electric Sheep Company. "Virtual worlds are the first successful incarnation of interactive television. They provide a 3-D, immersive environment in which fans can meet each other, interact with characters or cast members, and generate their own content. This partnership will allow us to explore new potential for CBS' content, and that of all our current and future customers, in the virtual space."
"Virtual Worlds represent next generation communication platforms," said Quincy Smith, President, CBS Interactive. "The Electric Sheep Company is enabling CBS’s content and community to have early presence across many of these new worlds. We look forward to learning more about our audiences with the help of Sibley and his team."
The partnership follows several successful collaborations between the companies. The Electric Sheep Company launched CBS-owned Showtime Network’s ‘The L-Word in Second Life’, providing a forum for L-Word fans to interact with each other and cast members. The Electric Sheep Company also produced a machinima promotion for CBS’ Two and Half Men TV series, filmed in Second Life, which aired in a Super Bowl XLI pre-game spot earlier this month.
The Electric Sheep Company (ESC) is the leading creator of 3D virtual world content and solutions. The company specializes in providing software products, interactive design, and integration and production solutions. Founded in April 2005 and headquartered in New York City, The Electric Sheep Company is dedicated to the complementary tasks of bringing relevant social and information products to consumers, and helping major organizations find ways to use virtual worlds to realize operational, marketing and educational goals. Customers include AOL, MTV, NBC, Nissan, Sony, Reuters and many others. To learn more about The Electric Sheep Company, visit www.electricsheepcompany.com.
CBS Corporation (NYSE:CBS.A)(NYSE:CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com.