True Religion to Establish First Foreign Office in London to Further Build Its European Business

To further European growth, True Religion Apparel, Inc. (Nasdaq:TRLG) today said it is establishing its first foreign office to be based in London, U.K. The company announced that Kelly Furano, Director of International Sales, will be relocating from Los Angeles to London to work with distributors and retailers in building the True Religion brand more deeply in Europe.

As the True Religion brand continues to evolve into a global lifestyle collection, the time is right to place a greater focus on growing internationally, and this can only happen by placing our own team on the ground in Europe to support the wholesale growth and possible rollout of retail stores, said Michael Buckley, president. Kelly has done a tremendous job positioning the True Religion brand alongside the most prestigious international designers and placing our product offering with premium retailers and showrooms worldwide. We look forward to her active involvement in establishing our European base of operations and her continuing contributions in assessing, understanding, and developing our international sales strategy in response to market demands.

Furanos focus will be training the True Religion sales teams in product knowledge and brand awareness to support the companys distribution partners within each market territory. She also will coordinate the exhibition of True Religion branded products at international trade shows such as Bread and Butter in Barcelona, Pitti Uomo in Florence, Tranois in Paris, and CPD in Dusseldorf.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures, and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries, including the United States, Canada, Germany, the United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management, and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations, and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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