Jivox (http://www.jivox.com), the leading provider of interactive online video advertising technology, today announced availability of HTML5 support as part of its new platform technology enhancements. With this new feature, Jivox will enable delivery of interactive video advertising campaigns to popular HTML5-compatible mobile devices, including the Apple iPad, iPhone and iPod Touch.
With the new version of Jivox video advertising platform, brand advertisers and agencies can reach a wider audience online with Jivox's popular interactive video ad formats and engage with end users without worrying about technology integration or device compatibility issues - like Apple not supporting the use of Adobe Flash on its popular iPad device to serve rich media ads. Jivox removes the barriers to delivery of interactive video ads as the new platform technology allows for advertisers to run device-agnostic video ad campaigns.
The Jivox Interactive Video Ad player automatically detects the device the user is on and will switch to HTML5 and the appropriately encoded video required by that device. This ensures that video ads can be served across devices with no changes required to ad tags or code on the website to accommodate devices that don't support Adobe Flash. The HTML5 video ads support all of the rich interactive features that have been available from Jivox. The interactive features support the touch interfaces that users are increasingly accustomed to on mobile devices.
"With the explosive growth in mobile web browsing and high quality video capable devices such as the iPad, it is critical that advertisers use an ad platform that can deliver the ad regardless of the device the user is using," said Diaz Nesamoney, CEO of Jivox. "Most providers of interactive video ads are based on Adobe Flash which means the ads cannot be viewed on most mobile devices. Jivox takes technology integration out of the equation to let advertisers run interactive video ad campaigns across a variety of devices without worrying about formats or technology integration issues."
To see a sample Interactive Video Ad by Jivox in action on iPad, please visit http://www.jivox.com/demo/player5/nonexpanding (http://www.jivox.com/demo/player5/nonexpanding)
About Jivox Jivox technology enables agencies, brand advertisers and publishers to deliver interactive online video advertisements powered by interactive and social sharing widgets. Paired with advanced targeting, optimization and real-time campaign analytics, Jivox provides an unparalleled video advertising solution. The end result is a better-informed, more engaged audience, improved ad performance and ultimately higher ROI on video ad campaigns. Using Jivox, advertisers and agencies run video ads on the Jivox Publisher and Audience Network which has an available reach of over 125 million monthly unique visitors and is comprised of premium websites. In turn, Publishers license and use the Jivox platform to deliver video ads on their own web properties for their clients and manage all aspects of ad operations. Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit http://www.jivox.com.
*iPad, iPhone and iPod are trademarks of Apple, Inc. ** Adobe and Flash are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries.
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