March 07, 2007 at 11:47 AM EST
True Religion Apparel to Open New Branded Store in Corte Madera in Northern California's Exclusive Marin County

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the signing of a new lease agreement to open a branded store in the Village at Corte Madera in Northern California. The store will carry the entire True Religion line of apparel, including Mens, Womens, and Kids denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, knits, wovens, loungewear, footwear, headwear and outerwear.

The Village at Corte Madera is an outdoor mall nestled in Marin County, one of the countrys wealthiest suburbs, and located seven miles north of the Golden Gate Bridge from downtown San Francisco. The 1,233-square foot True Religion store will operate alongside retailers such as Apple, Coach, bebe, LOccitane, Lucky Brand Jeans, Max Studio, Nordstrom and Sigrid Olsen. Famous for its common area gardens, bronze sculptures and artwork, fountains, and butterfly and hummingbird gardens, the Village is highly visible from U.S. Highway 101 and easily accessible to Marin County residents and more than 14 million annual visitors who pass through Corte Madera en route to Napa Valley and Sonoma County. The Corte Madera store is scheduled to open in August 2007.

Premium real estate properties with high sales volume performance continue to drive the selection of stores for our retail expansion, said Michael Buckley, president of True Religion Apparel, Inc. This site in Northern California is a perfect fit with our urban-sophisticated shoppers close to San Francisco and Marin County.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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