TubeMogul launched the Web's first free suite of video player analytics today. InPlay easily integrates in minutes (http://www.tubemogul.com/about/inplayintegration) with any site and can be activated for every major video player on the Web.
While Web traffic measurement has come a long way since Google Analytics democratized the space, online video measurement often requires costly solutions and complex integrations. The launch of InPlay's free and self-serve analytics suite turns that concept on its head, giving away industry-leading analytics that are counted on every day by thousands of top publishers and advertisers.
TubeMogul InPlay can be installed in any video player, or as a plug-in for common video players and platforms. Compatible platforms include Open Source Media Framework (OSMF) from Adobe, as well as LongTail Video's popular JW Player (http://www.longtailvideo.com/addons/plugins/227/TubeMogul-InPlay?q=), Kaltura and Flowplayer. Additionally, TubeMogul InPlay comes pre-installed in Brightcove, the leading online video platform.
In addition to Flash players, the service will soon be available for HTML5, Microsoft Silverlight and YouTube's embedded player. The full list of participating video players and platforms is available on the TubeMogul site at www.tubemogul.com/about/inplayintegration.
InPlay analytics are robust and real-time. Viewership and engagement analytics include streams, time-watched, audience geography, video player embeds, what sites and search terms are referring viewers, completion rates and much more. Performance metrics include bandwidth delivered (and wasted), rebuffer rates by geography and more. All data is easily shared to clients and exported via Excel, data feeds and APIs.
TubeMogul InPlay's metrics can also be compared by any custom dimension, creating endless possibilities to increase publishers' bottom lines. Technical teams, for instance, can compare rebuffer rates between different content delivery networks (CDNs). Editors, content contributors, sales teams and their advertising clients can now compare per-second engagement and streams by different categories and content types.
Here are some reactions from top partners and pundits:
"TubeMogul's built in support for the Open Source Media Framework allows developers and video publishers targeting the entry-level market to create and add value to their customized video players," said Ashley Still, group product manager for Rich Media Solutions at Adobe. "It's exciting to see TubeMogul offer more options for publishers utilizing the Flash Platform so they can track and measure their online campaigns."
"One of the biggest pain-points that we hear about from our community is the absence of reliable and affordable video analytics tools in the marketplace," said Dave Otten, CEO of LongTail Video, the creators of the JW Player. "TubeMogul's InPlay plug-in helps solve that problem, which is why we are excited to make it available to anyone using the JW Player."
"This is a profound shift from the few expensive solutions out there, and will provide the scale that was missing to bring online video to the next level," comments David Toth, Founder of pioneer Web traffic measurement company NetRatings, now part of Nielsen.
"Brightcove is committed to enabling our customers around the world to deliver more impactful, engaging video content," said Jeff Whatcott, senior vice president of marketing at Brightcove. "Our ongoing partnership with TubeMogul and the company's new InPlay analytics makes it easy for customers to understand the effectiveness of their content and generate additional value from their video initiatives."
"TubeMogul's InPlay technology has been powering our on-site analytics for over a year, and its real-time insight is tremendously valuable to clients like Engadget and Sony Playstation," said Robert Sanide, Founder and CEO of Viddler. "We're proud to offer it as a plug-in to TubeMogul's platform."
"InPlay plugs into our platform within minutes and provides our 60,000 publishers with deep viewership and engagement metrics; we're impressed with its capabilities," said Shay David, Vice President of Business and Community Development at Kaltura. "This is a great addition."
"A few lines of code in your player and you have the gold standard of video analytics for your site," stated Brett Wilson, CEO and Co-Founder of TubeMogul.
About TubeMogul (http://www.tubemogul.com/) TubeMogul is a video advertising and analytics platform that connects advertisers with highly targeted audiences. TubeMogul's advertising solution is powered by the company's unprecedented data platform that tracks billions of video streams every month from the Internet's top publishers. This unique technology enables TubeMogul to help advertisers find consumers who want to watch their videos - and watch them longer. Advertisers and marketers never again have to choose engagement and accountability over reach if they use TubeMogul's video advertising and analytics platform. More Play Time is yours at TubeMogul.com.
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Read the full story at http://www.prweb.com/releases/2010/07/prweb4264034.htm.