Microsoft Ends Its Bing 'Cashback' Program, Citing Low Use
Posted on June 04, 2010 at 14:14 PM EDT
Apparently, Microsoft ( NSDQ: MSFT ) doesn’t think it needs to give back money to people who use its search engine anymore. The company is ending its ‘Cashback’ program— a staple of its marketing for two years. With Cashback, searchers who bought selected products they found on Bing (and before that on Live) got a percentage of the purchase price back.