Condé Nast Glamour Hooks Up With Match.com
Although magazines are getting a breather from the ad recovery, the realization that marketers’ spending isn’t going to make a full comeback is pushing publishers into arrangements they steadfastly avoided in the recent past. Case in point: Condé Nast’s Glamour , though one of its biggest attractions to advertisers, is now looking to leverage the brand as a licensing vehicle to help boost revenues. It’s struck a licensing deal with IAC’s Match.com to create a dating service, Glamour Matchmaker , which is part of an overall plan for the magazine to extend itself into book-publishing through a deal with Hyperion. Jewelry making and style consulting are also included in Glamour’s larger set of offerings.
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