June 01, 2010 at 22:49 PM EDT
Disney App Brings The Virtual Box Office To Facebook
Disney’s new Facebook application, Tickets Together, represents the company’s latest attempt to bridge e-commerce and social media promotion. The first test of the ticketing app is for the much hyped Toy Story 3 . Although the animated film doesn’t open for another two-and-a-half weeks, Facebook members who download the app to buy tickets will also be encouraged to invite friends to make a purchase as well, says the NYT , which noticed that the app first appeared on the social net site on May 26.
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