CNN-YouTube Tie-Up Broke UK Broadcasting Rules
A CNN International debate programme that took viewers’ questions via YouTube broke UK rules by offering product placement and sponsorship to the Google ( NSDQ: GOOG ) video site. The CNN YouTube Debate on Climate Change , as it was called, was aired on UK and worldwide TV in December, during the United Nations Copenhagen Climate Change Summit. The show put YouTubers’ questions, comments and poems to a panel of guests, and featured several references to YouTube plus logos around the set and in graphics.
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