eStara Powers Click to Call for AzoogleAds Advertising Network
Pioneering Pay-for-Performance Network to Deliver Highly Qualified Phone Leads to Advertisers

eStara, the leading provider of click to call, chat and call tracking solutions that convert online sales, today announced an agreement with performance-based advertising network AzoogleAds to power its new click-to-call service. eStara's technology will provide AzoogleAds advertisers with the opportunity to bid on live transfers that match specific customer criteria.

"To maintain its leadership position, AzoogleAds required a solution that could be deployed quickly while complementing our existing performance-based lead generation programs," said Alex Baydin, VP & GM of Verticals at AzoogleAds. "eStara's solution fits seamlessly with our proprietary Lead Agent technology to offer robust analytics and tracking for our advertisers, and new revenue streams for our publishers."

AzoogleAds is offering this service throughout its affiliate network and through its own vertical sites including mortgage, payday loans, debt consolidation and online education. AzoogleAds' reach extends to more than 14,000 affiliates and partners, including United Airlines,, NetFlix and Chase Manhattan Bank. Baydin adds, "Click to Call allows our advertising partners the opportunity to be connected live to a consumer at the exact moment they are researching one of our advertising partner's products or services. This has proven to provide both an enhanced experience for the consumer and improved ROI for the advertiser." With eStara's wholesale back-end solution, AzoogleAds is able to combine an enterprise-tested technology solution with its expansive pre-existing distribution network to provide greater value to its advertisers.

"Pay per call has a unique potential to benefit advertisers, publishers and search engines, but all of these parties must develop programs that make sense for their businesses," said John Federman, CEO, eStara. "In partnership with eStara, AzoogleAds is able to leverage cutting edge Click to Call and Call Tracking technology to offer its advertisers a private-label pay per call program without the potential channel conflict of working with a traditional third-party pay per call ad network."

About AzoogleAds

AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising solutions provider that delivers customers and generates revenues for its clients. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic in the online performance advertising sector. This highly effective network, coupled with proprietary technology and unparalleled industry expertise, enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. The company is privately held and backed by private equity fund TA Associates and the Stripes Group, a venture capital fund. For more information, please visit AzoogleAds' Web site at

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales and support initiatives. The world's most recognized brands -- including Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, and Verizon -- leverage eStara's services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a privately held company headquartered in Reston, VA. For more information, visit

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Mike Kaplan
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