WILMINGTON, Del., July 26 /PRNewswire/ -- Bank of America is making it easier for customers to demonstrate their passion for Major League Baseball(R), Habitat for Humanity(R), NASCAR(R), and hundreds of other organizations. As of Monday, July 24, more than 350 affinity credit cards- endorsed by sports, colleges and universities, and cause related organizations, are available in all of Bank of America's 5,700 retail banking centers in the United States.
"Our customers' passions are our passion whether it's for the sports teams they root for, the charities and organizations they support, or the universities they attended," said Liam McGee, president of Bank of America Global Consumer & Small Business Banking. "Today, nearly 20 million customers hold Bank of America affinity credit cards. Bank of America is now making it a lot easier to support your favorite affinity by becoming the first financial institution ever to offer customers the convenience of signing up for these card programs through the largest network of banking centers in the United States."
The organization-endorsed credit card programs, known as affinity credit card programs, were offered on the Bank of America Web site at www.bankofamerica.com shortly after the acquisition of MBNA and its affinity credit card business was completed earlier this year. Affinity cards were then successfully test-marketed in approximately 800 banking centers before the nationwide rollout in July.
"In only seven months since the completion of the merger with MBNA, we are able to offer our most popular affinity credit cards to consumers through the U.S. banking centers," said Bruce Hammonds, president of Bank of America Card Services. "This rollout demonstrates the power that comes from combining MBNA's dominance in affinity marketing and product development with Bank of America's distribution network, which is the largest of any consumer bank in the United States."
Consumers can sign up for credit cards that reflect their interests and passions at any Bank of America banking center. Sports cards, including NASCAR, Major League Baseball, and others offer robust rewards programs that comprise such things as travel, merchandise, cash back and special experiences, like having dinner with the team coach, visiting the team locker room, or being a crew member for a day at a NASCAR race.
Under the college and universities card programs, a percentage of all the retail charges made using the card is donated to the school or alumni organizations. More than 170 collegiate affinity card programs are currently offered in banking centers, including the University of Southern California, University of Miami, UCLA, University of Arizona, Syracuse University, The Ohio State University, Penn State University, and the University of Texas. In addition, when customers use their cause related cards, such as Habitat for
Humanity and The Humane Society of the United States, a percentage of every purchase is contributed to the organization.
These unique credit card programs allow customers to give back to their school or favorite cause while earning high-end value through a comprehensive "WorldPoints(R)" rewards program where one point is earned for every dollar spent. Accumulated points can be redeemed for travel, merchandise, or cash back.
For more information about the company's affinity programs in the United States, consumers can visit the nearest Bank of America banking center or log on to www.bankofamerica.com.
Bank of America Corporation completed its merger with MBNA Corporation on Jan. 1, creating the largest credit card issuer in the United States, as measured by balances. Bank of America Card Services has more than $190 billion in managed balances.
About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 54 million consumer and small business relationships with more than 5,700 retail banking offices, nearly 17,000 ATMs and award-winning online banking with more than 19.8 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 98 percent of the U.S. Fortune 500 companies and 79 percent of the Global Fortune 500. Bank of America Corporation stock (NYSE:BAC) is listed on the New York Stock Exchange.
Source: Bank of America