Pitch Perfect: Ads Go Digital
Amid all the high-profile news about Google lately -- rebounding earnings, buyouts and a multifront war with some of the tech industry's biggest titans -- one development nearly got lost in the shuffle. On April 26 Google (GOOG) said it's revamping the fee structure for AdWords, its flagship advertising system. Instead of charging fees to ad agencies to use its eyeball-drawing search engine, it's creating a certification program that gives preferred
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