April 23, 2010 at 17:45 PM EDT
Not Your Father's Infomercial
How much would you pay for shares of a company that sells things on TV and ships them by mail? Don't answer yet! HSN (HSNI), once known as the Home Shopping Network, and Liberty Media's (LINTA) QVC are turning the old mail-order and infomercial business models on their heads. Long gone are the cheesy acting, shoddy products and solutions to nonexistent problems. TV shopping channels pitch trusted brand-name goods, holding down prices by selling
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