June 27, 2006 at 06:00 AM EDT
TripAdvisor Captures Collective Wisdom of 20 Million Travelers Through Downloadable Guides to World's 25 'Hottest' Summer Destinations
TripAdvisor Reaches Five Million Reviews and Opinions Milestone

NEEDHAM, Mass., June 27 /PRNewswire-FirstCall/ -- TripAdvisor(TM), the largest travel community in the world, today launched unique downloadable travel guides for the top 25 summer destinations worldwide, according to tripadvisor.com. The guides feature the best travel advice and insider tips from TripAdvisor's 20 million monthly visitors and offer insights on where to eat, sleep and play for every type of traveler. The summer guides are free, uniquely fresh, and provide easily digestible travel tidbits in a portable, quick-reference format.

In addition to suggesting the best hotels, restaurants and attractions, the guides feature great recommendations on what to pack, how to get around, and where to find the best views. Information for the guides was pulled from the very best of TripAdvisor content, including new site tools such as the travel wiki TripAdvisor Inside(TM), and goLists(TM), featuring top lists on everything related to travel. All 25 summer travel guides, downloadable in PDF file format, can be found at www.tripadvisor.com/triptips.

As an additional benefit to travelers, every time a visitor downloads a guide, they will be entered for a chance to win one of 10 weekly trip giveaways, worth up to $5,000 each, to one of the top summer destinations. A grand prize drawing at the end of the campaign, in September, will send one lucky winner to Rome and the Amalfi Coast of Italy. Concurrent with the summer guides launch, TripAdvisor is kicking off a national, multi-media branding campaign.

TripAdvisor also today announced it now features more than five million reviews and opinions on its site, up from the two million mark, just one year ago.

"TripAdvisor is taking our fresh and unique online travel advice and information and delivering it to our travelers in a brand new way," said Christine Petersen, senior vice president of marketing at TripAdvisor. "People don't always have the opportunity to bring their laptops on their summer vacations, so the downloadable summer guides will allow travelers to take TripAdvisor on the road with them."

    Top 25 Summer Destinations According to TripAdvisor:

    1.  Las Vegas
    2.  London
    3.  Orlando
    4.  Paris
    5.  San Francisco
    6.  Chicago
    7.  New York City
    8.  Rome
    9.  Washington D.C.
    10. Boston
    11. Dominican Republic
    12. San Diego
    13. Cape Cod & Islands
    14. Vancouver
    15. Sydney
    16. Hong Kong
    17. Philadelphia
    18. Dublin
    19. Miami
    20. Playa del Carmen
    21. Amalfi Coast
    22. Maui
    23. Cabo San Lucus
    24. Charleston
    25. Phuket

    About TripAdvisor LLC

TripAdvisor.com(TM) is the largest travel community in the world, with more than 5 million unbiased reviews and opinions, covering 220,000+ hotels and attractions. With more than 20 million unique monthly visitors worldwide (source: comScore Media Metrix, March 2006), TripAdvisor(TM) was the second most visited travel web domain in March, featuring real advice from real travelers and easy access to major online travel sites, including Expedia.com(R), Orbitz, Hotels.com(R) and American Airlines, for great deals. TripAdvisor(TM), which operates sites in the U.S. (http://www.tripadvisor.com) and in the U.K. (http://www.tripadvisor.co.uk) provides travel suppliers a graphical advertising and cost-per-click marketing platform. Winner of dozens of awards, including PC Magazine's Top 100 Web Sites and Forbes Best of the Web, TripAdvisor(TM) is an operating company of Expedia, Inc. (NASDAQ:EXPE).

"TripAdvisor" and "TripAdvisor.com" are trademarks or registered trademarks in the U.S. and/or other countries of TripAdvisor LLC. Other product and company names mentioned herein may be the trademarks of their respective owners.

According to comScore Media Metrix, the top five worldwide travel domains in March 2006 were Expedia.com, TripAdvisor.com, Orbitz.com, Priceline.com and Travelocity.com.

    CONTACT:
    Brooke Ferencsik
    (781) 444-1113 x275
    brooke@tripadvisor.com

Source: TripAdvisor

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