
Rio Tinto (NYSE: RTP) announced on April 9, 2010 that it was negotiating with customers to alter its iron ore pricing schedule to a quarterly benchmark, versus historical annual price setting. This follows recent successful negotiations by Vale S. A. (NYSE: VALE) and BHP Billiton (NYSE: BHP) with their Asian clients. The success of its rivals' negotiation efforts provided significant incentive to Rio Tinto, as margin and return on capital comparisons would have otherwise diverged. Industry shares rose on the news that all major players were united in strategic direction. The shares are already significantly higher since last year's lows anyway, as investors anticipated economic recovery and longer term improvement in pricing and returns.
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