Editor's Note: Paul Weisbruch is the VP of ETF/Index Sales and Trading at Street One Financial an ETF liquidity provider focused on quality trade execution as well as portfolio construction and product strategy in the ETF space.If you speak to a product sales representative from an ETF issuer you’ll likely hear a consistent message from him or her. And it’s not “if you build it they will come ” but instead “if there’s trading volume they will come.” It can be quite frustrating that quality ETF products that are available to investors and portfolio managers are “screened out” by ...