HootSuite Rolls Out Android App; Partners With 140 Proof To Serve Ads On Mobile Clients
HootSuite, the Twitter clients that dubs itself as a social media dashboard for professionals, is launching an Android app, a new version of its iPhone app with Facebook integration and is integrating targeted ads in both apps via recently launched Twitter ad network, 140 Proof. HootSuite's features are targeted towards helping marketing professionals keep track of the Twitter conversations happening on the web. The startup offers a free and paid version of its web app, and mobile clients. The Android app features much of the same functionality as the iPhone app, including the ability to manage multiple Twitter account, create streams for hashtags and searches, schedule messages for the future, add followers to lists and accounts, share photos and shorten URLs. The paid versions allow for unlimited Twitter accounts plus on-board, click-through statistics tracking. The updated paid version of the iPhone App will include Facebook integration and landscape view.