COSTA MESA, Calif., June 27 /PRNewswire/ -- Experian(R), a global information solutions company, today announced the results of a comprehensive study that examines the correlation between a small-business owner's personal credit score and his or her commercial credit score. Both scores were studied to highlight which is a leading indicator of determining risk or the overall creditworthiness of a small business. The study also researches the association between the personal payment behavior of a business owner and the payment behavior of the business itself. For the report, Experian compiled a sample of more than 50,000 small businesses and analyzed the information each quarter over the course of four years.

To complete the study, Experian leveraged proprietary data from its Business Owner Link database, which makes the connection between small- business owners and their home address. Experian is the only company offering this unique look into the small-business marketplace.

The study found that credit scores that blend business and consumer information offer companies a more predictive view of small-business risk, helping them to make important lending, financing and marketing decisions.

    A sample of the study's research includes the following:
    *  Examination of whether a small-business owner allows his or her
       personal credit to suffer in order to protect the business or if the
       owner allows the business accounts to become delinquent to protect
       personal credit
    *  Analysis of personal and business credit activities measured by size of
       the business or number of employees
    *  Illustration of personal and business credit issues by business age

"When it comes to evaluating the creditworthiness of a small business, our industry continues to debate whether the owner's personal information or the business's information is the best indicator," said Mark Zablan, president, Experian's Business Information Solutions group. "This Experian study provides lenders and credit grantors with a clear understanding of the different scoring options available and helps them identify the best method for predicting early indications of trouble."

For more information about this study, visit www.experian.com/b2b or call an Experian sales representative at 800 509 1221.

About Experian

Experian is a global leader in providing value-added information solutions to organizations and consumers. Experian provides information, analytics, decision-making solutions and processing services. Using its comprehensive understanding of individuals, markets and economies, it helps organizations to find, develop and manage customer relationships to make their businesses more profitable. Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information, helping them control financial aspects of key life events and make the most advantageous financial decisions. Experian works with clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian employs more than 12,500 people in 28 countries worldwide who support clients in more than 60 countries. Annual sales are in excess of $3.0 billion.

    For more information, visit the company's Web site at www.experian.com.

The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

    Contact:   Roslyn Whitehurst
               Experian Public Relations
               714 830 5578
               roslyn.whitehurst@experian.com

Source: Experian