Barbie Is Back… And She’s Going Global
Posted on February 03, 2010 at 14:39 PM EST
In 1959, Barbie Millicent Roberts made a name for herself at the New York toy fair and five decades later, she’s still around; though she goes by just Barbie these days. It’s a name that Mattel (MAT), the world’s largest toy maker, quickly turned into a global icon. And while the Barbie brand struggled over the ...