FORT WORTH, Texas, June 27 /PRNewswire/ -- The stereotypical working woman with a briefcase, hose and heels may be a thing of the past. According to the latest data, more than 50% of working women are in non-office jobs in fields like transportation, construction, farming, emergency response, food service, shipping and manufacturing.
That's why global workwear powerhouse Dickies is introducing a new line of professional quality workwear specially designed for women who need tough, durable workpants, shirts, shorts and carpenter jeans to wear on the job. Features such as industrial-laundry strength fabric and trim, racheting zipper sliders and reinforced pockets, waistbands and seams mean the clothes will live up to Dickies' hardworking reputation.
"This is not sportswear with a Dickies label slapped on -- our women's line is as durable, functional and easy-care as what we make for men," said Jon Ragsdale, Vice President of Marketing at Williamson-Dickie Mfg. Co. "We've combined the qualities women want in their apparel, such as style, fit and comfort, along with the practical features they need to do their jobs."
The new women's line includes: -- Flat-front and pleated work pants and shorts in a Scotchgard stain release-treated 7-oz. mechanical stretch twill that is wrinkle- and fade-resistant in black, navy and khaki with a more modern relaxed fit and lower rise. -- Women's cell phone pants, cargo pocket cell phone pants and cell phone shorts have specially placed pockets designed to be more comfortable for women -- for example, with the cell phone pocket in the front rather in the back (where it is in the men's line) . All three are in a Scotchgard stain release-treated stretch twill with a stretch interlining in the waistband for greater comfort while bending, lifting or stooping. -- A basic five-pocket denim jean in 13-oz. mechanical stretch fabric that also features the stretch waist interlining. -- A stretch carpenter jean has a relaxed fit with a slightly flared leg, plus double belt loops, a cargo pocket with hidden snap plus patch pockets, and cell phone, watch and rule pockets. Women's jeans and workpants are offered in a variety of inseam lengths and in sizes 4 - 24. -- Three stretch tops in wrinkle- and stain-resistant poplin and oxford feature moisture management for all day comfort. The tops have princess seams for a neater, more tailored fit, plus longer tails so they stay tucked in throughout an active day.
Though many women are drawn to non-office (and traditionally male) jobs because the pay is often higher than for office-based work, they still want to shop at regular department stores and mass retailers where Dickies women's wear will be available.
"It doesn't matter what kind of job a woman is doing," says Ragsdale. "If she wants to be comfortable, Dickies workwear for women is the thing to be in."
Source: Dickies Workwear