Consumer Focus II 2006 Feature Releases

The following release focuses on the topic Consumer Focus II:


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The following knowledgeable industry leaders and scholars from Business Wire's ExpertSource database are available to discuss topics relating to Consumer Focus II:

-- Tom H. C. Anderson, MBA, MEA, is Founder and Managing Partner of Anderson Analytics, LLC. Anderson Analytics, a full service consumer insights consultancy, helps their clients "Gain an Information Advantage" over their competition by combining new technology like text mining with more traditional research techniques. Mr. Anderson is a frequent speaker at consumer-focused conferences such as those held by ESOMAR and SPSS. Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods and travel & entertainment. Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS-NFO, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership. Before TNS-NFO, Tom helped found, a "Gen-I" consumer insights consultancy for, now While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic. Tom has unusually deep and wide knowledge in all aspects of market research and advanced multivariate statistical analysis. Through his career, he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies. He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. 203-912-7175, ext. 701,

-- Known as the Strategy Diva, Cynthia Cohen is a widely sought after speaker and authority on consumer trends who combines consumer insights and prognostications with realistic business implications and market strategies. In 1990, she founded her consulting firm, Strategic Mindshare, and is currently President. Considered one of the nation's leading authorities on brand positioning and retail strategies, she consults to global Fortune 500 companies and fast track start-ups. Cynthia is also known for her groundbreaking research on the buying habits of ethnic consumers, Boomer women, Generation Y and tweens, the consumer group she named the Speeders. She is frequently quoted by national and trade press and has appeared as an analyst on Fox, CNN and Nightly Business Report. Cynthia has a forthcoming book on consumer buying behavior. Each January she publishes her Top Ten Consumer Trends for the year. 305-377-2220,

-- Dr. Edward Rincon, president of Rincon & Associates, received his doctorate in psychological quantitative methods from UT Austin in 1979. He has conducted research of multicultural audiences for the past 28 years, especially Latino consumers, covering healthcare, media usage, advertising, food and beverages, public utilities, transportation, demography, and numerous other topics. He is an Adjunct Professor at the SMU Cox School of Business where he teaches an MBA-level course on Hispanic Marketing. 214-750-0102,

Registered journalists can submit queries to the ExpertSource staff and/or search for more experts in this and various other topics by going to and logging in with your email address and PressPass password. If you are not registered, you may do so at For more information or assistance with ExpertSource, please contact Stacey Seigler, ExpertSource Coordinator/Business Wire at 312/223-1037, The following are upcoming Features Package release dates: July 27 - Men's Focus II August 1 - Back-to-School II August 3 - Arts & Entertainment III

Questions? Contact Business Wire's Media Relations team at

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