IRI MarketView On Demand(TM) Provides Immediate Market Intelligence for Strategic and Tactical Business Decisions

Around-the-Clock Web-based Access Empowers Users with Data and Insights to Drive Business

Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions, today announced the launch of IRI MarketView On Demand(TM), a web-based tool that provides small to medium-sized consumer packaged goods (CPG) manufacturers, service providers and sales agencies access to a suite of configurable best practice-driven report templates that address the most common CPG business issues, 24 hours a day, seven days a week. It is the only solution in the industry that provides access to the specific sales and market intelligence needed to make confident business decisions, delivered through an "on demand" web-based solution.

"IRI MarketView On Demand ensures that users always have the correct market intelligence required to make fact-based business decisions to outsmart their competition," said IRI President and Chief Executive Officer Scott W. Klein. "The tool's easily accessible reports provide information on the key indicators of business performance, including sales trends, distribution, promotion, pricing and new product introductions. Users no longer have to sift through large volumes of data, because this web-based tool provides fast, flexible and affordable reporting on demand."

Using a guided order process, IRI MarketView On Demand allows users to select from a pre-configured set of best practice report templates. Each template addresses a set of specific CPG questions. Because every business is unique, each report is configurable so that specific geographies, products and time periods can be selected. The solution leverages an automated process to extract data directly from the industry leading syndicated retail tracking service, IRI InfoScan(R) Reviews(TM), and delivers reports in Microsoft Excel format. Reports are ready for download or delivered via e-mail no later than 24 hours from the time requested.

IRI MarketView On Demand includes the following best practice templates, which provide decision makers with a targeted view into a wide variety of business performance indicators, including:

-- Product performance ranking

-- Retail account and market performance

-- Trend and cross-category performance

-- Market development

-- Emerging new products

-- Distribution, pricing and promotion summary

-- Wal-Mart top line and trending

When configuring reports, users have access to nearly 300 Reviews categories and the ability to select manufacturer, brand or UPC-level information. IRI MarketView On Demand provides complete access to both standard and retailer-defined geographies, and the flexibility to select time periods that align with the user's business needs.

IRI MarketView On Demand will be available at the end of July. For more information, visit: http://us.infores.com/page/manufacturers/consumer_understanding/ marketview_on_demand (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Information Resources, Inc.

Information Resources, Inc. (IRI) is the world's leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company's portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.us.infores.com.

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