Subhead of release should read: "Mentos and Diet Coke Experiment" Generates More Than $28,000 (sted $27,000)
The corrected release reads:
REVVER INC. DRIVES DOLLARS FOR BREAKOUT VIDEO CREATORS; "MENTOS AND DIET COKE EXPERIMENT" GENERATES MORE THAN $28,000
The creators of a breakout viral video clip featuring shooting fountains of soda and candy have generated more than 5 million views, breaking the $28,000 mark in earnings after using Revver.com to post and distribute their clip across the Web. According to Revver, the leading service for distributing and monetizing original video content online and the only service that pays users for sharing videos virally across the Internet, the "Diet Coke and Mentos Experiment" has driven tremendous traffic to Revver.com since it was posted on May 31st.
As a result of the video's incredible surge in popularity, creators Fritz Grobe and Stephen Voltz of EepyBird.com were thrust into overnight Internet stardom. Voltz and Grobe appeared on "The Late Show with David Letterman" and "The NBC TODAY Show" to reenact their popular video, in which more than 100 2-liter bottles of Diet Coke and over 600 Mentos were used to create enormous soda fountains choreographed to music.
"The attention our video has received in recent weeks has been incredible," said Stephen Voltz of EepyBird.com. "Revver has given us the tools to monitor and manage our content, enabling us to host videos on our own site and to make money by sharing videos virally with a much larger audience than we could ever reach on our own. We're definitely looking forward to using Revver's tools to post our next video."
"Our system allows content creators to use the Internet as a distribution platform, all while ensuring they retain ownership of their work," said Steven Starr, Founder and CEO of Revver. "We're excited about our first breakout video, and other rising stars are using our tools and services, including daily Internet talk show phenomenon Ze Frank and the video shorts site Ask a Ninja. We expect to have another breakout on our hands very soon."
Revver matches video-makers and content owners with advertisers to create a sponsorship marketplace for online video. Its proprietary technology allows content owners to track videos when they are shared, enabling them to promote and monetize their videos from multiple locations on the Web.
To view the "Diet Coke and Mentos Experiment" by Stephen Voltz and Fritz Grobe, please visit EepyBird.com or http://www.revver.com/video/27335/.
About Revver Inc.
Revver is the first online service that truly leverages the social power of the Internet by supporting the open distribution of video content through the creation of a sponsorship marketplace. Revver connects video artists and content owners directly with advertisers and allows their work to be superdistributed online and to mobile devices. Revver's proprietary technology matches individual videos with advertising, supports sharing through a network of syndication partners and viral tools, tracks performance, and rewards content owners and syndicators with a percentage of the revenue generated from advertising. Revver's contextual advertising capabilities also connect advertisers to specific demographics with a unique collaborative learning algorithm, which maximizes ad performance. For more information, visit www.revver.com.