Reissuing release to add ticker symbol for searching purposes.
The release reads:
LUCKY LITTER PROVIDES MEOW MIX HOUSE 'CAT-TESTANTS' WITH SCOOPFREE AUTOMATIC LITTER BOXES
The cats at the Meow Mix House enjoy the convenience of ScoopFree as they strut their stuff in this catty version of a reality TV show.
Lucky Litter LLC, maker of the innovative ScoopFree automatic litter box, is proud to help sponsor the popular Meow Mix House reality TV show featuring 10 cats, or cat-testants, who come from animal shelters across the country to vie for the grand prize.
ScoopFree automatic litter boxes allow cat lovers to enjoy the convenience of not having to touch the litter box for up to 30 days per cat. ScoopFree litter cartridges, replaced with the ease of changing a computer printer's ink cartridge, feature Fresh Step Crystals litter under an exclusive license with the Clorox Company.
"ScoopFree is pleased to be a part of all the fun and excitement in the Meow Mix House," said Alan Cook, president of Lucky Litter. "ScoopFree is designed to enhance the lives of cats and the people who love them."
The Meow Mix House, on display in New York City, is decked out with plenty of webcams to let peeping tomcats check out the shenanigans at www.MeowMixHouse.com. And several ScoopFree automatic litter boxes let each cat enjoy ScoopFree's cleanliness and careful grooming of the litter.
The top cat winning the grand prize gets a job at The Meow Mix Company as Feline Vice President of Research and Development - a position that involves lots of Meow Mix taste-testing and product sampling.
All cats are winners, however, since they will be adopted into permanent homes and receive a one-year supply of Meow Mix.
The Meow Mix Company, part of the Del Monte Foods Company (NYSE:DLM) is producing the show along with Grand Central Marketing, Meow Mix's event marketing and promotion agency, and MMB, Meow Mix's advertising agency. All the action will be filmed inside the Meow Mix House and packaged into a series of episodes. The show will air weekly on Animal Planet in a series of 10 three-minute episodes that began airing on June 16 and run for 10 consecutive weeks.