InvisibleCRM, a provider of smart desktop solutions for Salesforce.com and other CRM systems, has secured the first round of venture capital investments from two VC funds focusing on Russian technology opportunities.
MartinsonTrigon, a Nordic VC fund and ABRT Venture Fund, a private venture capital partnership based in St Petersburg, Russia, have invested several million dollars to boost technology development, customer sales and marketing of invisibleCRM.
InvisibleCRM is a developer of innovative solutions, linking Salesforce.com and other CRM, with Office and Windows - the two most popular software tools used by any computer user. In 2006 InvisibleCRM, engineered to increase user adoption and productivity, was named a Cool Vendor by Gartner, the leading global IT market research company.
InvisibleCRM was launched in 2005 and has offices in Boston, United States, Moscow, Russia, and Kiev, Ukraine. The Company outsourced a certain amount of product development to two vendors - Vested Development, Inc, a global outsourcing provider of offshore software development services, and Afortio, a Ukrainian software service provider.
In just one year InvisibleCRM invented and turned into reality an ecosystem of revolutionary products, entered into partnership agreements with a number of leading business application vendors and gained significant appreciation from users and analysts. Most notably, InvisibleCRM have designed and delivered solutions for Salesforce.com, Amdocs, Documentum, Hummingbird and Pivotal.
"We noticed that despite of high costs most of the CRM systems have low efficiency due to weak integration with Windows and Outlook. InvisibleCRM is filling this gap," said Vlad Voskresensky, the CEO and co-founder of the company.
The VC investments received by the company will go for research and development and for launching of new sales and customer support offices. CEO Vlad Voskresensky said: "InvisibleCRM is an ultimately dynamic startup that demonstrated a great potential from the very beginning. Getting the investments from two recognized VC players is a significant leap in our company's development. These funds will fuel up our expansive growth rate, customer support improvement, and annual revenue increase".
"InvisibleCRM's drive, commitment and focus on innovation show considerable promise and ensure our investment has great potential," said Allan Martinson, the Managing Partner at Martinson Trigon Venture Partners. "We are delighted to join an extremely talented and professional team and help fulfill their ambitious dreams," he concluded.
Ratmir Timashev, President of ABRT added, "InvisibleCRM is in a position to revolutionize the CRM industry. They have already delivered technologically sophisticated solutions which are natural, simple and easy-to-use for the customers, and hence destined for success. We hope our investment and involvement will help them to realize their fresh business-savvy CRM ideas."
About InvisibleCRM (www.invisiblecrm.com)
Innovation, insight and a wealth of talent have allowed InvisibleCRM to provide the technology behind some of the most successful CRM applications of the last decade. Focused on delivering solutions that boost user adoption and ROI, InvisibleCRM integrates business applications with environments that people work in everyday. It enables users to work with online applications on their desktop, with seamless online/offline integration. With solutions for Outlook, Lotus, files and documents as well as real time alerts and business news, InvisibleCRM creates a complete CRM workspace.
For more information, check our website at www.invisiblecrm.com, or contact us at firstname.lastname@example.org.
About Martinson Trigon Venture Partners (www.martinsontrigon.com)
Launched in June 2005, MartinsonTrigon is an investment fund targeting high-growth IT, technology, telecom and new media companies in Russia and the Baltics. It is funded by Nordic and Baltic private investors and managed by AS Martinson Trigon Venture Partners, a joint venture between Trigon Capital, a leading investment bank of the Central and Eastern Europe, and Allan Martinson, a technology and media entrepreneur.
About ABRT Venture Fund (www.abrt.com)
ABRT Venture Fund ("ABRT") provides equity capital and competent advice to emerging growth-oriented companies in Russia and CIS. ABRT focuses mainly on technology-based software development enterprises. The Fund makes early stage equity investments in companies that have developed innovative technology products or services and that display a significant competitive advantage. It also offers technical and managerial services to growing technology-based business ventures. By financing and consulting IT businesses, the Fund acts as a catalyst for technology development.