Sigma Global Corporation (Pink Sheets:SGGC), a direct-to-consumer marketer of pharmaceuticals and medical devices today announced it is preparing to launch a print and media advertising campaign in various strategic niche and demographic markets. Sigma has entered into an agreement with Fox 28 (WSJV) Television Station in South Bend, Indiana to do a television ad campaign, which will focus on the Medicare Part 'D' and out-of-pocket cash portion of the Medicare Reform Act, which is called the "Donut Hole." The campaign will air on 120 spots for a 13-week period and will reach 850,000 targeted viewers per month.
"By advertising through the media campaign, it better positions the company to focus on the Medicare population and to help those participants who are currently paying out-of-pocket for their prescription medications to potentially save money when reaching their 'donut hole,'" commented Craig Presnall, President and CEO of Sigma Medical. "We will gauge the success of the campaign by the response we receive and then continue with various demographic markets nationwide."
In addition to a marketing agreement with the Christian Ministries for Affordable Healthcare, a not-for-profit Christian organization, Sigma is also doing a print advertisement with the Senior News Source, a news publication, which focuses primarily on Seniors and the aging population, and has a circulation of over 40,000 copies and more than 75,000 hits to its website per month.
About Sigma Global Corporation
Sigma Global operates a fully licensed pharmacy and distribution center that serves healthcare facilities, physicians and patients throughout North America. For more information, visit the company websites at www.sigmaglobalcorp.com or www.sigmarx.com.
Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.