Adamind and CBOSS Win New MMS Services Contract In Azerbaijan; Adamind Will Provide Its Media Adaptation Platform to One More GSM Network Operator, Bringing Total Number of Deployments With CBOSS in Eastern Europe To Three

Adamind Ltd. (LSE:ADA) (Adamind or the "Company"), a global supplier of software that enables mobile multimedia content and converged communications services to be experienced over any device or network, announces that it has been chosen by CBOSS to provide its MediaSpire(TM) media adaptation platform to serve another GSM network operator in Azerbaijan as part of the CBOSS mobile infrastructure solution. This brings the total number of Adamind deployments in partnership with CBOSS in Eastern Europe to three.

CBOSS, the largest software developer and a leader of Russian IT for telecom, will integrate Adamind's media adaptation platform as a central component within the operator's Multimedia Messaging Centre (CBOSSmmsc) to extend the operator's MMS content adaptation capabilities. This will enable the operator to seamlessly launch rich multimedia services such as sending and receiving music clips, ringtones, video clips, images, picture messaging, presentations and e-mail while ensuring a high quality end user experience over any device.

"Our continued collaboration with Adamind in deploying an integrated solution allows us to offer a truly streamlined and scalable messaging platform to our client in Azerbaijan," says Mr Kirill Agevnin, Vice President of Sales at CBOSS. "It further demonstrates our commitment to provide sophisticated media adaptation and content enhancement technology to our clients."

Shailendra Jain, CEO of Adamind said, "This deployment, serving an increasing number of mobile users in Azerbaijan, will transform the end-user's experience of rich media. Our partnership with CBOSS gives us a strong position within Eastern Europe and we are delighted to be chosen, once again, to provide media adaptation and enhancement solutions for the mobile multimedia services market in Azerbaijan."

Adamind addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. To achieve the best possible experience, content needs to be transcoded - adapted and released in device specific versions that comply with the requirements of each cell phone model according to its capabilities and the network attributes.


CBOSS is an international corporation with its headquarters in Moscow, the largest Russian software developer and one of the leaders of international IT for telecom market. Largest Russian and foreign operators have selected the unrivalled functionality and reliability of CBOSS solutions. The number of CBOSS installations is over 1200. They are successfully deployed by 160 customers in 31 countries across 5 continents. For more information, visit

About Adamind

Adamind (LSE:ADA) is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire(TM) platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS.

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