Idearc Media LLC (Pink Sheets:IDARQ), creator of the SuperGuaranteeSM program, found exclusively on Superpages.com®, the Verizon® Yellow Pages and SuperpagesDirect™ announced today industry-leading enhancements to their existing print directory opt-out program.
Moving forward, consumers will clearly see, “To order directories or to stop delivery of this directory, call 1-800-888-8448” on all Idearc published books, including Verizon® Yellow Pages, Verizon® Yellow Pages Companion Directories, Verizon® White Pages, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories. Table of Contents/Emergency Numbers page of all directories will include the same opt-out language shortly.
In addition, Idearc is developing an online opt-out capability. Consumers will be able to go to a clearly marked opt-out tab on www.idearc.com by year’s end. This information, along with zip-code opt-out procedures for other companies’ directories can be found on www.yellowpagesoptout.com.
“Providing a product or service - in any industry - to someone who does not want it and is not going to use it does not make good business sense,” said Scott Klein, chief executive officer of Idearc Inc.
Idearc will provide the opt-out information to their delivery vendors who will be held accountable for delivering directories only to those consumers who want it. In addition, Idearc continues to work closely with its vendors to ensure directories will not be delivered to empty houses or abandoned buildings.
Idearc’s recently implemented GPS technology provides its delivery vendors with the ability to validate delivery of directories to the specific address level. Opt-out businesses and homes will receive a door-tag stating, “Our records show you have chosen to stop receiving the Verizon Yellow Pages. If this is incorrect please call 1-800-888-8448.”
“We know there is value to a yellow pages directory offering something different for consumers,” Klein said. “That is why we have differentiated all of our products, with our SuperGuarantee which provides consumers with a promise to help them make it right if for some reason the job was not done right.”
The SuperGuaranteeSM program, a national consumer guarantee initiative launched in February is designed to, among other things, increase spending in local economies by significantly lowering the risk associated with hiring contractors, plumbers, auto body repair shops and thousands of other eligible service provider category-based businesses.
Whether it is dry cleaners in Seattle, dog grooming in Austin or wedding consultants in Philadelphia, consumers can trust the service they are paying for will get done right, or Idearc Media will make it right.1 Idearc Media will work with the consumer and the client to resolve any issues that may arise from a service or reimburse the consumer up to $500 of labor services.
“We’ve already received favorable reaction from consumers who have seen and used the SuperGuarantee on Superpages.com and in the Verizon Yellow Pages,” Klein said. “That said, if somebody doesn’t want the directory, we will make it as easy as possible for them not to receive it.”
Certain statements included in this press release and the hyperlinked materials constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Idearc management’s current views with respect to future events with regard to its business and industry in general. Statements that include the words “believe,” “will,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. Idearc cautions you not to place undue reliance on these forward-looking statements. For a discussion of risk factors and other risks and uncertainties, see Idearc Inc.’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, Idearc Inc.’s Annual Report on Form 10-K, and as updated in Idearc Inc.’s subsequent Quarterly Reports on Form 10-Q.
About Idearc Media LLC
Idearc Media LLC (IDARQ.PK), a subsidiary of Idearc Inc., delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc Media’s multi-platform of advertising solutions includes, but is not limited to: Verizon® Yellow Pages, Verizon® Yellow Pages Companion Directories, Verizon® White Pages, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM, SuperpagesDirect™, SuperGuaranteeSM and SuperTradeExchangeSM. Idearc Media is the official publisher of Verizon® print directories. For more information, visit www.idearc.com.
1 Restrictions apply. For full details, see the Terms and Conditions for this program at www.superguarantee.com.